In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time.
The secret behind the ad’s wizardry is a lenticular top layer, which shows different images at varying angles. So when an adult—or anyone taller than four feet, five inches—looks at it they only see the image of a sad child and the message: “sometimes, child abuse is only visible to the child suffering it.” But when a child looks at the ad, they see bruises on the boy’s face and a different message: “if somebody hurts you, phone us and we’ll help you” alongside the foundation’s phone number.
The ad is designed to empower kids, particularly if their abuser happens to be standing right next to them. And while this is a great and worthwhile use of lenticular images, how long will it be before toy companies start doing to the same thing to hawk their products directly at kids?



![l-leovaldez:
[art] He could almost hear Nemesis laughing. I told you we could do business, Leo Valdez.He had opened the fortune cookie. He’d gotten the access code for the sphere and saved Frank and Hazel. But the sacrifice had been Percy and Annabeth. Leo was sure of it.“It’s my fault,” he said miserably.The others stared at him. Only Hazel seemed to understand. She’d been with him at the Great Salt Lake.“No,” she insisted. “No, this is Gaea’s fault. It had nothing to do with you.”Leo wanted to believe that, but he couldn’t. They’d started this voyage with Leo messing up, firing on New Rome. They’d ended in old Rome with Leo breaking a cookie and paying a price much worse than an eye.](http://25.media.tumblr.com/153360552f1c73356183d4d29dc3184f/tumblr_mmbxl1piMp1ranwwvo2_500.jpg)
